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E-learning videos: how to optimize their format and duration?

While e-learning videos are legion, the scope of their formats is constantly expanding. How do you choose and configure them to suit your needs? What is essentia[CL1] l to know for creating them and optimizing their dimensions and duration? Before we take a quick, non-exhaustive look at the main types of e-learning videos that are shaping the training landscape, let’s look at their objectives:


Explain concepts or notions


Show how to use or do something


Explain the manipulations or knowledge


Facilitate the assimilation of knowledge through concrete illustrations


Develop critical thinking skills by multiplying points of view and asking questions

Part 1

Overview of e-learning video type

Demonstration video

Video course: theoretical concepts and notions

Video tutorial: practical notions and concepts, technical handling

Business report

Live conference

Screencast or video screen capture

Summary video

Part 2

Which format to choose?

Taking a step back from the typology of e-learning videos that can be created, let’s look at some key statistics, cleverly compiled by Techsmith about video consumption habits:

TechSmith Elearning infographie 1 1

More generally, the audience is fond of these dynamic contents as soon as they are :


Adapted to the broadcast channel:

On social networks, the classic format is the 1:1 square format, which nevertheless tends to be competed by the vertical format (1080x1920px), in full effervescence since the stories and more recently TikTok

On the other hand, more traditional video platforms such as Youtube or LMS solutions remain focused on horizontal formats, which are interesting for showing a maximum number of elements simultaneously.


Structured enough to be consulted in a flexible way:

Rather than creating a continuous 1-hour video, the trick is to sequence the information shared step by step

For example with a chaptering where each part is directly accessible

Or sections that follow a precise tree structure (for example, a module can be divided into 2 branches, depending on the option chosen by the learner and his learning path)

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The main challenge of e-learning videos is to keep the attention until the end. It is therefore essential to design the script to :

Spread out the answer to a need in a progressive way rather than giving it at the beginning, inciting to move on to something else before even finishing the video

Maintain the interest, curiosity and even the emotion of the spectator from beginning to end

Guarantee the quantity and quality of information transmitted

Avoid going off-topic by reminding the learner of the topic and the questions it answers at the beginning, so that the learner does not realize during the video that it is not the topic initially sought

Rapidmooc studios are designed to simplify the upstream preparation, the shooting and the post-production, so it will be very easy for you to adapt the whole production process according to the type of video to be created. Find the synthesis of our recommendations of format, duration and recording mode according to the type of e-learning video in this memo

All you need to do is keep the formats in mind to plan the necessary variations of each video you create.