Case Study

AFPP Tours: how video has turned a skills hub into a catalyst for integration and learning

Key figures

+ 0 Training hours

+ 0 users since installation

0 % success rate for young people in the 2nd chance school

Thanks to

An ecosystem committed to integration and skills development

The AFPP in Tours is a well-established, highly regarded training provider in the Centre-Val de Loire region. Backed by 70 staff members, around 30 external partners, and more than 3,800 learners each year, the AFPP offers an extensive programme of tailor-made courses: foundational skills (languages, digital literacy), accredited qualifications, career-development support and a “second-chance” school.

Since 2023, the AFPP has also debuted an innovative skills hub called the ‘The Project Workshop’ : a collaborative centre where employment services, training opportunities and pedagogical innovation converge.

This hybrid (physical and digital) hub fosters interaction among local stakeholders — businesses, public bodies, and non-profits — and supplies cutting-edge learning tools that inspire new approaches to education, active collaboratio, and collective creation.

But the question was: how do you produce engaging, effective and budget-friendly content that can easily be distributed to every employee?

While video was already proving useful for simple news updates, it also turned out to be the solution for a wide range of other purposes:

The need: to produce high-impact, accessible, educational and rewarding videos

Prior to the integration of Rapidmooc, AFPP faced several challenges:

Making training more lively and attractive for audiences who sometimes struggle with traditional learning.
Creating video content quickly, without relying on vendors or complex hardware.
Equipping educators to produce reusable teaching materials themselves.
Boosting learners' self-confidence by offering them engaging and rewarding support.
Communicating effectively about third place initiatives and engaging stakeholders.

The solution: an all-in-one studio to democratize educational video

Olivia, the coordinator of the skills hub, first encountered Rapidmooc at the Educatech trade fair. Captivated by its intuitive workflow and polished, professional results, she became the driving force behind integrating the solution into the centre’s core offerings

Installing a Rapidmooc studio inside the skills hub has sparked a real surge in video production. The platform is now a versatile, cross-functional pillar of AFPP’s teaching strategy:

Asynchronous training videos created directly by the trainers and shared on the LMS
Filmed mock interviews, followed by group debriefings to work on posture, language and self-image
Video escape games, integrating Rapidmooc videos to ask riddles or launch immersive challenges
News about local opportunities, where young people become TV hosts to relay job offers
Marketing materials for social networks, videos displayed at events or workshops with partners

Practical applications and energising, team-wide uptake

AFPP has successfully mobilised its teams and learners around the Rapidmooc studio:

An internal competition invited all employees to submit their video ideas.
The French Building Federation has produced immersive videos to raise awareness of the sector's professions.
Young adults, in partnership with the SNCF, produced a video to prevent harassment in public transport, which was entered into a competition.
The Municipal Library also uses the studio to promote its citizen projects.

Even institutional visitors are impressed: elected officials and partners alike consistently praise the studio’s professional output.

Completed projects (non-exhaustive list)

Teams/departments produce short videos to get hands-on with the studio while strengthening company-wide cohesion.
As a collaborative project, participants in the Visa + programme produced two videos that introduce the training to the next cohort.
Sequence 0: An overview of the AFPP and what day-to-day life looks like for trainees (Scform, rooms, etc.)
Explanation of the Open badges and different tools offered by the AFPP / ADP.
A seven-minute prototype video that digitises a STMicroelectronics workshop to spotlight co-modal learning.
"Météo de l'E2C" introduces young people to the tool and audiovisual production and announces the news of the E2C.
“E2C Weather” introduces young people to the studio and the basics of audiovisual production while broadcasting the latest E2C news.
“E2C Eco Day” — a report spotlighting the group’s collective sustainability initiatives at E2C.
An introductory “Escape Room” video plunges participants into the storyline and setting, instantly immersing them in the experience.
A dedicated video for the Inauguration Project workshop tours the various spaces, introduces the consortium partners, and highlights the hub’s resident teams.

Markheton beneficiary testimonial
RSA recipient testimonial
Series of short films celebrating E2C’s 20ᵗʰ anniversary
Youth promo video featuring an E2C ventriloquist act + show teaser
20ᵗʰ-anniversary music video created by E2C students
Internal UniVR spot promoting VR headsets and the new app
Digital capture of the consortium’s SNCF mobility workshop to showcase co-modal learning
Group cover-letter workshop for the Erasmus Pro programme
Entreprendre pour Apprendre: video pitches of each team’s project aimed at curbing incivility on public transport
Sodexo event: testimonials from collective-catering professionals to guide and inspire young people
FFB37 social-media video promoting Craft Week and championing women’s roles in construction
Promo clip for “Mission Num’ game, produced by the Project Workshop
Joint promo with Tours Central Library for an October “Mission Num’” workshop

Everyday uses

Organisations that took part in filming

AFPP
E2C
RSA
Integration centre
The Project Workshop
BPVF Foundation
Orange
EDF Foundation
FFB37
Entreprendre pour Apprendre association
Sodexo
and many more...

Benefits: a tool that strengthens brand image, enriches pedagogy, and boosts motivation

Awareness trigger: seeing themselves on screen prompts learners to adjust posture and builds the confidence to speak up.
Motivation catalyst: for young people in integration programmes, video transforms learning into a playful project and a genuine source of pride.
Pedagogical accelerator: trainers save time, gain autonomy, and produce durable, reusable learning content.
Creativity booster: storytelling, humour and scriptwriting. Video widens the canvas for imaginative ideas.
Conversation starter: used as an ice-breaker, the studio fosters an atmosphere that invites open dialogue.
Outreach amplifier: shareable clips and event highlights project a fresh, modern image of the skills hub.

Looking ahead: from tailor-made, on-demand MOOCs to nationwide recognition Ask ChatGPT

AFPP intends to go even further:

Launch an open-access MOOC catalogue that lets learners build skills autonomously, whenever and wherever they choose.
Create interactive learning journeys packed with storytelling, branching course paths, and built-in quizzes that keep engagement high
Raise the hub’s profile within the France Tiers-Lieu network: the AFPP site is already one of just two venues selected to host a national event this June.
Open the studio to local businesses: many regional employers are eager to use Rapidmooc to upskill their teams efficiently and at scale.

AFPP Tours’ experience proves that a video studio like Rapidmooc is far more than a technical gadget. It’s a catalyst for pedagogical, social, and organisational transformation. By making video production accessible, seamless, and rewarding, it gives learners a voice, enables trainers to teach in new ways, and empowers institutions to innovate at every level.

A piece of advice

Don’t wait for the “perfect project” to get started. At AFPP, it was hands-on experimentation that unlocked new possibilities: a brief training clip became a confidence booster, a mock interview evolved into a springboard to employment, and an internal video turned into a source of collective pride.

Whether you’re a training centre, a third-place hub, or an integration programme, the secret is to carve out a space where video creation is simple and visible, guide those first steps and spark ideas. Then let the magic unfold.

With Rapidmooc, video isn’t merely watched; it’s lived, created, and shared. That’s exactly where its power lies.

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