case study
5 years of success at TotalEnergies with Rapidmooc
- Training
- Corporation
- Industry
Key info
Thanks to
Elizabeth Engler
An enthusiastic Learning Development Manager, Elizabeth is responsible for developing innovative learning solutions and supporting professional skills training.
TotalEnergies is a French multinational producer and supplier of hydrocarbons and other energy sources. The TotalEnergies Learning Solutions Department manages all learning and career development programs for employees worldwide.
Sharing knowledge
How to make learning more engaging?
As video became a central communication tool within TotalEnergies, and its effectiveness in training became clear, the company’s learning department, TotalEnergies Learning Solutions (TLS), faced growing challenges in video content creation. These challenges were intensified by TotalEnergies’ digital transformation and included:
- High production costs
- Technical complexity
- Limited internal resources
- Time constraints
To address these, TLS partnered with Rapidmooc in 2018, aiming to capture and distribute business expertise through video quickly and effectively.
The two Rapidmooc studios TLS acquired have since enabled the creation of diverse video content, not only for training but also for marketing, presentations, and fun, engaging videos. This has helped broaden the impact and accessibility of video communication across the entire company.
The Rapidmooc solution
Rapidmooc studios have proven to be a true asset for TotalEnergies. By democratizing the production of quality videos, this technology has made it possible to:
- Empowering in-house TLS teams: Employees are now able to create their own instructional and communication videos, without the need for external service providers or specialized technical expertise.
- Accelerate knowledge transfer: Subject matter experts can effortlessly capture and share their specialized knowledge through explainer videos, simplifying the transfer of complex skills.
- Humanize and energize learning: Rapidmooc allows us to produce engaging videos that captivate learners, offering customizable formats and features like teleprompters and green-screen animations to enhance the learning experience.
The 12 m² video studio, complete with soundproofed walls and dressing room, has become a cornerstone of the company’s learning and internal communication strategy. It provides employees with a professional yet welcoming environment that fosters creativity and authenticity in the videos they produce.
Multiple benefits
Transforming training
The integration of Rapidmooc studios has greatly changed how Total Energies approaches training:
- Quick and easy content creation: Rapidmooc studios enable the creation of training videos in just minutes, requiring no technical expertise.
- Autonomy and flexibility: Users can independently record videos, significantly reducing time and streamlining the production process.
- Quick ROI: By bringing video production in-house, TotalEnergies has saved both time and costs, eliminating the need for external agencies.
“The Rapidmooc studio makes it possible to explain complex concepts, such as costing, which has many layers. Creating an animated video on the subject de-dramatized the theory, while humanizing the content.”
Amazing results
In 2023, TotalEnergies produced 52 videos with Rapidmooc, averaging one video per week. Learners particularly value the human presence in the videos, especially when an expert speaker is featured. This approach enhances understanding and keeps learners engaged, reinforcing their focus throughout the content. The prompter, now enhanced with AI features, further boosts speaker confidence.
Promising outlook
TotalEnergies Learning Solutions has no intention of stopping there. They are now exploring the innovative new AI features offered by their Rapidmooc video studios.
