Case Study

UZIN UTZ France : explores new video practices

Key figures

+ 0 videos produced in a few months

+ 0 different versions of each video, tailored to different audiences

Thanks to

UZIN UTZ France is a leading expert in complete solutions for substrate preparation and floor covering installation. As the French subsidiary of the German Uzin Utz Group, it supports professionals with innovative, durable products tailored to on-site requirements – from screeds and adhesives to tools and machines – marketed under three brands: UZIN, WOLFF, and Pajarito.

The challenges of a highly technical sector

UZIN UTZ France operates in a world where precision matters. From screeds and adhesives to tools and machines, the company delivers complete solutions for flooring installation. Explaining and demonstrating these technical products requires clear, professional communication.

Before Rapidmooc, Uzin France relied on an in-house setup: tripod cameras, lights, multiple cables… every webinar meant three people mobilized for over a day, with frequent sound or image issues.

For a sector where reliability is key, this made regular, high-quality video production difficult.

A studio designed to showcase expertise

Everything changed when the CEO discovered Rapidmooc at a trade show. The all-in-one studio promised simplicity, autonomy, and consistent quality.

Installed in Paris in 2024, the Rapidmooc studio gave Uzin France a dedicated space for fast, professional recordings.

Product tutorials and application videos showing how to use products step by step.
Short, engaging clips for social media, tailored for platforms like Instagram.
Streamlined webinars, easier to set up while keeping their interactive edge.
Internal communications, including messages from the CEO to employees.

With these formats, Uzin can address very different audiences, from installers looking for practical demonstrations to internal teams staying connected.

Tangible benefits for a technical industry

The Rapidmooc studio has brought clear improvements:

Time savings: lighter logistics, faster setup, fewer people needed.
Professional quality: improved sound and image, building trust in technical content.
Creative freedom: freedom to experiment with formats beyond the classic webinar.
Enhanced pedagogy: the teleprompter helps speakers stay clear and structured, even when explaining complex processes.
Practical flexibility: although the studio is set up in a dedicated room, it is occasionally moved to other areas of the building. Thanks to its wheeled design, it can be repositioned easily to vary backdrops and shoot immersive scenes in any space that reflects the company’s activity—all while maintaining the tool’s ease of use.

Where the old setup limited production, Rapidmooc paves the way for more consistent, varied communication—better suited to the technical nature of the topics covered.

Gradual adoption, growing impact

L’adoption du studio ne s’est pas faite du jour au lendemain. Les équipes ont dû trouver du temps pour apprivoiser l’outil, et tout le monde n’est pas encore à l’aise devant la caméra. Pourtant, les usages se multiplient peu à peu.

Product management took the initiative to produce 3-minute capsules showcasing targeted technical topics.
Digital Marketing Manager Lina is experimenting with more diverse formats, including short vertical content designed for social media.
Management, meanwhile, relies on the studio to communicate directly with local teams or adapt projects from the parent company.

Even if its full potential has yet to be unlocked, each new video helps establish this medium as a natural communication tool within the subsidiary.

Looking ahead

In just a few months, UZIN UTZ France has already produced around ten videos in different formats, sometimes adapting the same content for various audiences or channels (social media, technical presentations, internal communication). The tool is gradually becoming part of the communication routine and is helping the teams gain autonomy.

The next steps are clear :

Experimenting with the AI features integrated into Rapidmooc to enrich content and further simplify recordings
Exploring the augmented reality recording mode, which could enhance the demonstrative aspect of the products
The easy access to video content extends technical expertise beyond on-site demonstrations, offering clear explanations available anytime (notably through the online Uzin Utz University). In the end, it doesn’t matter if only a few employees step in front of the camera: the real success lies in seeing these videos directly contribute to upskilling industry professionals while strengthening the visibility of Uzin’s expertise.Daring to try more innovative, immersive formats to showcase technical expertise in an even more impactful way

It’s not just about better-framed videos or clearer sound: above all, it’s a new way to share technical expertise, give teams a voice, and prove that communication can be simple, creative, and even enjoyable.

The easy access to video content extends technical expertise beyond on-site demonstrations, offering clear explanations available anytime (notably through the online Uzin Utz University). In the end, it doesn’t matter if only a few employees step in front of the camera: the real success lies in seeing these videos directly contribute to upskilling industry professionals while strengthening the visibility of Uzin’s expertise.